I was recently on a call with a friend.

A new friend, but a friend nonetheless.

Actually, I’m pretty stoked about our budding friendship.

Shout out to you, Cory. 

We’ve got big things on the horizon!

Anyway, in our chat I shed some praise on Corry for his LinkedIn title.

You know, LinkedIn titles are the gold-standard of how you should value yourself in life.

Where was I? 

Cory and I have a standing weekly call.

It’s actually been pretty lit.

We hang out. 

Question ourselves about what the f**k we’re trying to accomplish, acknowledge our collective imposter syndrome and have a few laughs.

In short, a 2024 bro-mance in the making.

At any rate; one of the things I mentioned was Cory’s title.

It goes something like this:

“3x Founder | Results-Driven Startup Operator & Generalist | Always Building…”

Pretty cool right?

I agree.

But then I started thinking….

I’ve founded at least 3 things and the word “Generalist” really speaks to my soul.

You see, I’m a bit of a chameleon. 

Which is super cool when you're running a company with a CEO in charge and your job is bringing the vibes.

It’s less cool when you’re back out there, framing yourself up and feeling like a fool.

For the record, that’s me most days.

You see, I’ve been that guy for a long ass time. 

I was that guy because I was good at it.

I was that guy because no one else could be that guy for Pixilated or Startup Soiree.

But man, when things get thin and all of the sudden you’re out there in new territory that ambiguous role feels pretty freaking lame.

My words.

Backstory concluded.

Patrick Rife

Ground Control

Navigating the Unknown

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So here I am waxing philosophical with Cory when his LinkedIn title jumps into my mind.

And I’m thinking, hey that sounds a lot like me; only less lame.

And in that moment, the sexyness of being a generalist came out in full force.

Honestly, I was kinda gob-smacked.

A Generalist.

Like, what  is that?

At any rate; after doing my fair amount of due diligence I realized a generalist is a thing.

That’s a hole-ass-dude (or dudette) kind of role.

There are these people that are hella-good at all kinds of things.

And more so, that’s why they’re so slick.

Because of their multi-dimensional vibes.

I literally thought I was a disease.

And here I am; diamonds.

I’m hoping you're catching the humor in this week's writing.

It’s meant to make you laugh but also make you think.

These perspectives are courtesy of 6 days in Tijuana with my brother.

Kicking it in La Playa.

Eating hella-tacos, drinking lots of beer. 

Watching the sun set.

Also, watching my LinkedIn engagement drropo like the setting sun; down, down, down.

Don’t get me wrong. I love this game and I’m here for it.

But Do Not Forget there is more to life than the game.

Be a generalist. Drink a beer. Do you.

And then get back to it!

Until next week.

This is Ground Control.

Patrick


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